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Re-engineering the odds for success


During a 2015 pitch, we conceptualised a print recruitment campaign for the Defence Science and Technology Agency (DSTA), a statutory board under Singapore’s Ministry of Defence.

Titled Re-Engineer the Odds, our campaign targeted engineering students from local polytechnics and universities, and focused on the strategic importance of DSTA.

As an agency entrusted with ensuring that Singapore, a small country, always has an edge over larger military forces, our proposed visuals for DSTA were inspired by chess, where strategic thinking can help one gain the upper hand.

Launch print ad

Scholarship print ad

Young Defence Scientists Programme recruitment poster

Direct mailer



Credits


Executive Creative Director
Ng Heok Seong

Creative Group Head
Keith Kwek

Head of Art
Trevor Lim

Copywriter
Stefanie Conceicao

Art Director
Jeroel Leyble


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