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Giving women confidence round the clock


Launched in 2017 to promote a new and improved design of the Laurier Super Slimguard, Confidence Round the Clock was a tactical campaign conceptualised for Kao Corporation.

The name was inspired by the product’s all-round leakage prevention, thanks to its ultra-absorbent core. With its improved design and technology, it was more suitable for both day and night use, making it the ideal sanitary pad for young girls and women with busy work and study schedules. 



The campaign film was inspired by social media story videos, and followed a day in the lives of two friends.

Campaign film




Key visual



credits


Senior Creative Group Head
Khoo Meng Hau

Creative Group Head
Justin Kuruvilla

Senior Art Director
Eunice Hee

Art Director
Rebin Goh

Copywriter
Stefanie Conceicao

Senior Producer
Julian Tok

Production House
Veer Pictures


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