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Bring Out Your Aussie


The Beef Pastrami Sub, made from 100% Australian beef, was added to the Subway menu for a limited period of time.

To promote it, we created a campaign called Bring Out Your Aussie, where Aussie slang, the equivalent of Singlish down under, was used as a humour device in promotional films to mark the arrival of the 100% Aussie Beef Pastrami Sub.

Campaign films






Credits


Executive Creative Director
Andy Greenaway

Associate Creative Director
Justin Kuruvilla

Head of Art
Trevor Lim

Copywriter
Stefanie Conceicao

Senior Account Executive
Jane Peh

Senior Producer
Michelle Tan

Production House
Abundant Productions


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