Playing through the holidays with UNIQLO

The end-of-year holidays is an ultra-competitive season for brands such as UNIQLO. We were given the challenge of keeping UNIQLO at top-of-mind recall during December, so we turned to the only thing that could keep customers coming back for more: fun.

UNIPLAY was a little game we created with UNIQLO’s playfulness in mind. Putting a fresh spin on the classic game of pinball, we gave customers a chance to play their way to all sorts of mini prizes daily, as well as a Grand Prize trip to the home of UNIQLO in Japan.

The results? The microsite earned more than 840,000 hits daily, with the brand seeing a 150 per cent increase in participation from its previous holiday campaign.

Most importantly, it bumped UNIQLO to the top of the sales and style charts, and ensured its customers had a little extra fun during the holiday season.

Credits

Executive Creative Director
Ng Heok Seong

Senior Creative Group Head
Khoo Meng Hau

Creative Group Head
Justin Kuruvilla

Digital Art Director
Leah Mababangloob

Copywriters
Melissa Zhuo and Stefanie Conceicao

Web Designer
Tom Thanachart

Account Management
Judy Seah, Nicole Lee and Michelle Wong

Digital Production
Kilo Studio

<< Back to Home