See the World Anew
a tribute to the transformative power of travel

Our first story, ‘Grandpa, Look’
It is often in the quietest, most unassuming moments that the magic of travel finds us. Besides taking us to breathtaking sights around the world, travel can also transform us from within through the world we already know.

So in this heartwarming seasonal campaign, we explored two journeys with Singapore Airlines. One focuses on a world-weary grandfather flying with his grandson for the very first time, and the other features a stereotypically Singaporean high-flying couple, whose hectic city lifestyles have led them to fall out of sync with one another.

In the stillness and serenity of the cabin, the space between departures and destinations, our characters find a fresh perspective that helps them see their world anew.

Our second story, ‘To 20 Years and More’
The storytelling didn’t stop there. We took it a notch further, turning our films into a rich repository of content for SIA’s social media platforms, from teaser reels to character-led, MBTI-themed posts.

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